How Technology Business Management Enables Businesses to Identify Measurable Outcomes

Technology now permutates through nearly every aspect of business, yet it still is seen as either a back-room function or cost centre and as such, is not afforded the same level of representation at board level.

However, digital disruption and technology innovation is undeniably reshaping business models in nearly every sector. Gartner1 is predicting a 6.2% growth in IT spending in 2021. Simply put, digitally adept companies are more profitable.

Therefore, Technology Business Management (TBM) is now a key factor as it is a proven framework that defines the tools, processes, data, and people needed to manage the business of technology.  As a result, it enables organisations to fuel competitive advantage and their consumption of cloud, as well as manage risk and make better decisions for technology investments.

If you are a CEO, CIO, CXO, CTO or CFO this insightful Roundtable webinar is for you. Featuring a plethora of respected IT industry experts and professionals offering valuable insights, information and examples on how Technology Business Management will enable YOUR business to identify measurable outcomes.




Meet the Panel


Jack Bischof

Regional Vice President Technology Business Management Council – EMEA
Apptio Strategic Services – EMEA

Jack Bischof leads the TBM Council’s executive board and programs across the EMEA region. His award-winning work and thought leadership have helped change the way IT organizations are structured and run today. His contributions to ITIL Service Strategy, VeriSM, MOF, TBM, Cloud and Earned Value approaches to product development, have helped shape the way organizations think about value creation and operational excellence. His work on ITIL and TBM led him to coin the phrase “variable cost dynamics” to describe the realities and analysis of IT economics.

Jack’s work with dozens of the Fortune 500 and governments around the world has focused on crafting executive vision and driving transformation across the value chain. His diverse recognitions include a Boeing award for improving derivative aircraft development program effectiveness and being “coined” by the Defense Intelligence Agency CIO for his support of their portfolio strategy & vision, and agency-wide service transformation.

Jack is also responsible for Strategic Services at Apptio, helping customers craft and execute disruptive strategies. He joined Apptio from Accenture where he ran lines of business in Service Excellence and led IT Strategy and Transformation programs. With a background in Banking, Capital Markets, Energy, Aerospace, and Real Estate, Jack is an accomplished author, holds an MBA and is certified in Agile, ITIL, TBM, FinOps and PPM.


Jez Back

Consulting director - Thebes Cloud Management

Jez joins Thebes Group from having run his own consultancy business for 3 years. He has previously worked at Deloitte, HP & EDS where he has spent 14 years in the technology sector mainly focused on cloud technology.

On Thebes Cost Management, he said, “I am thrilled to be leading this new subsidiary in the Thebes Group family. My why is about helping others realise their ambitions, so that they can make their mark on the world. By using FinOps, Technology Business Management and the partnerships we are already growing – we can fix our clients cloud costs at pace. These are exciting times and the time to do this is absolutely now.”


Martin Carpenter


Martin is Business and Technology Transformation leader with 20 plus years’ experience across a wide variety of companies, from small start-up’s though to highly regulated global healthcare business’s. He has international experience having led teams across UK, Europe, Middle East, India, US and Australasia. He has just started as CIO for a Agri-tech business, using genomics and big data to improve agricultural production.

He previously worked as a Global CIO/CISO consultant for Colortokens, a US Based Cyber Security business, and before that UK CIO of Optum, part of the Fortune 6 US healthcare insurer United Healthcare Group, delivering software and service solutions to the NHS. Martin is a Chartered fellow of the British Computer Society, Fellow of the Institute of Directors, Certified Healthcare CIO and Leading Practioner of the Federation for Informatics Professionals and has been in the UK CIO top 100 3 times in the last 10 years.


Belma Velic

Head of Office of the CIO at Hermes

Belma leads the Office of the CIO for a leading logistics eCommerce provider where technology underpins the leading edge complex logistics, eCommerce and consumer digital experience. Belma is currently setting up a Technology Business Management office using FinOps practices to ensure effective cost management, especially across the public cloud estate as the business rapidly scales. She will share her real world experience & learning delivering cost optimisation, rapid growth, innovation in an “always on” environment. Through her career spanning 17 years, Belma has successfully delivered multi-million dollar technology portfolios and was a regulatory advisor to global financial services institutions.

Belma Velic

Jaqui Oughton

Group Chief Corporate Officer for Shaw Trust

A confident and courageous leader driving the “corporate engine” of the business and performance output of multiple divisions covering Justice, Employability, Children’s Services and Homes, Learning, Skills and Education.

Strategic oversight and leadership of Risk, IT, Cyber and Digital systems, Safeguarding, MI/BI Insight, Change and Transformation programmes, User Engagement and Experience and overall Internal Audit and Governance . She chairs the EDI, Safeguarding and Covid 19 Response Groups, chairs the Group Transformation and Digital by Design Portfolio, is a Trustee of the Shaw Education Multi Academy Trust and sits on their Audit and Finance committees. External contribution to policy and a public speaker, she is passionate about supporting women out of modern slavery, trafficking and domestic violence engaging as a raconteur at a range of events. Go Big Drive Change is her philosophy.


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